💸 Feeling Guilty About Charging Money? How to Heal the Worthiness Wound in Business

Business  Blog by Kelly Flack


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😔 The Guilt That Sneaks In

Have you ever felt uneasy when asking for payment?
Or hesitated to raise your prices, even though you know you overdeliver?

Maybe it sounds like:

  • “Who am I to charge this much?”

  • “What if they can’t afford it?”

  • “It’s spiritual work — shouldn’t it be free?”

This isn’t just a practical business issue. It’s an energetic worthiness wound — deeply linked to guilt, self-worth, and the belief that receiving somehow takes from others.

🧬 Where This Guilt Comes From

This guilt is rarely about money itself. It often comes from:

  • 🌿 Family stories: “Money changes people,” or “We help others, we don’t charge.”

  • 🌳 Ancestral patterns: Ancestors who served, healed, or taught for survival rather than prosperity.

  • 🧠 Cultural conditioning: Spirituality and service should be “pure,” and charging “taints” it.

  • 👶 Personal wounds: Childhood experiences of being told your needs are “too much” or feeling unworthy of care.

When these layers live in your energy field, charging money can feel like a betrayal of love, service, or integrity.

🩹 The Invisible Cost of Undercharging

When guilt runs your pricing, it leads to patterns like:

  • Chronic undercharging

  • Overgiving and burnout

  • Resentment when clients expect more than they pay for

  • Attracting clients who don’t value or complete the work

  • Struggle to grow your business sustainably

Ironically, trying to protect others by staying “affordable” can block your ability to serve more people in the long term.

✨ Alchemising Guilt Into Empowered Receiving

The goal isn’t to “just raise your prices.” It’s to lovingly rewire your relationship with money and service.

Here’s how:

🌱 1. Honour the exchange

Money is not dirty. It’s an amplifier. When you receive, you have more energy, time, and resources to give back.

💬 Affirmation: “My work is sacred, and so is the exchange that supports it.”

🛡️ 2. Release ancestral vows of poverty

Energetically thank your ancestors for their sacrifices — and lovingly return their fears.
Visualise handing back old stories and choosing your path of abundance.

💬 Affirmation: “I release the belief that charging dishonours my lineage. Abundance honours them.”

🧘‍♀️ 3. Connect to your “why”

Why do you do this work?
When you anchor into service — the people you help, the lives you transform — charging becomes an act of devotion, not guilt.

💬 Affirmation: “My pricing reflects the transformation I create, not my worth.”

🧩 4. Strengthen your containers

Guilt often leaks through porous boundaries.
Create clear pricing, packages, and payment policies — these hold your energy so you don’t need to overthink each client.

💬 Affirmation: “Clear boundaries keep my work sustainable and my energy aligned.”

🔄 5. Remember: receiving and giving are cyclical

Every time you receive, you circulate money — to family, community, healing, and growth.

💬 Affirmation: “Receiving money multiplies my capacity to give.”

🌟 Abundance Serves Your Purpose

Guilt dissolves when we see money as neutral — a tool that supports the work, not the reason for it.

Charging is not about greed. It’s about balance, sustainability, and respect — for your energy, your gifts, and your clients’ journey.

When you charge with clarity and love, you invite your clients to invest, commit, and transform more deeply too.

✨ You are worthy of receiving.
✨ Your work deserves to be supported.
✨ And your abundance serves your purpose.

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Copyright Kelly Flack